Can you do me a favor? It’s going to be difficult…

Can you be 100% honest with me (and yourself) for just a moment - because I want to ask you what it’s like to run a business…

And I mean – what it’s really like.

There are a lot of positives about being the boss…

  • Perhaps you love the POWER of being able to make your own decisions, and not having any boss tell you what to do
  • Perhaps you like the PRESTIGE of being the boss yourself – and when people at parties ask what you do, you feel your chest puff out slightly, your back straighten and you say “I run a business”
  • Perhaps it’s the FREEDOM of being able to do what you want, when you want, how you want – whether that’s a creative freedom, a lifestyle freedom, or a professional freedom
  • Perhaps you love the feeling IMPORTANCE you get. After all, you are “the Boss” - you probably derive a great sense of personal identity from your business. It’s part of who you are!
  • Perhaps you feel like you’re MAKING A DIFFERENCE – giving people jobs, helping clients and customers, contributing something to the world.
  • Perhaps it’s the sense of BUILDING A LEGACY – a personal legacy for your name, or a financial legacy for your family.
  • Perhaps it’s about FINANCIAL PROSPERITY – affording the experiences and things you want to enjoy in life, and giving the best to your family.

There are a lot of good things about being the boss!

But let’s be honest…

On a day-to-day basis – running a business is hard work.

Hard, neck-deep-in-shit-creek, you-against-the-world work...

REALLY hard.

Nobody said being at the top was going to be easy.

But nobody said how hard it was going to be.

  • Nobody understands what it’s like to be at the top of the ladder, BATTLING ALONE when the buck stops with you
  • Nobody sees how many crisis’s you have to deal with. Some days it feels like you’re BATTLING SPOTFIRES all day, and you get nothing done!
  • I regularly hear people say “Business would be fun if it wasn’t for the customers!” DEMANDING CLIENTS literally suck – suck your time, suck your patience, suck your energy, suck your enthusiasm and suck your ability to work with more profitable clients away.
  • Then there’s the PRESSURE OF EXPECTATION. We feel we never really live up to our own potential. You know you SHOULD have more, or SHOULD be doing better – but it always seems out of reach.
  • You work LONG FULL DAYS and come home exhausted at the end of each day.
  • A lot of the time, those long days feel like you’re BUSY but NOT PRODUCTIVE – that there’s a whole lotta action, but not much progress.
  • And, at the end of the year – when you’re doing your accounts – you sometimes sit back and wonder why you made SO LITTLE REWARD FOR SO MUCH HARD WORK.

If you feel like this – you’re not alone.

This is the story business owners just don’t tell.

I can relate.

I’ve been in that situation before myself – and I’ve coached countless entrepreneurs – from “Mom and Pop” home business owners, to owners of multi-million dollar corporations, to cutting-edge technology startup CEOs, to the top-guys in dying industries.

And you know what?

It all boils down to this…

…It doesn’t matter how big the business is – every business owner is working on the same three worries.

"How do I make more sales?"

"How do I get paid better for all the hard work I put in?"

"How the hell am I going to get all this work done without burning out from the stress, pressure and demands on me?"

Perhaps one of these problems is stronger for you right now than the other two.

Or perhaps all three are screaming so loud at you that it’s a struggle to cope.

Whatever the case, I want you to put your phone on silent, close the door, tell your team to not bother you for the next 15 minutes, and close your email…

Because in these next 15 minutes, I want to show you how I can help solve these three problems…

Taking stress and pressure off you in your day-to-day business;

Increasing your sales almost effortlessly – without “hard-selling”;

And getting you paid more fairly for all the time, effort and risk you put into your business.

And I’m not going to add more things to your plate – because I know you’re already doing too much.

Instead, I’m going to take things away.

By the end of this page, I’m going to leave you with clarity about exactly what you need to if you want to reduce the stress and pressure on you, increase your sales, and take home a bigger profit paycheck.

You’re going to have focus in what you do – and a strong call to the things that are important.

Plus, you’ll know exactly what “bad habits” you need to get rid of – starting today – if you want to make this happen.

And you’ll get all this simply from the information on this page – whether you choose to invest in getting my help, or walk away without paying a cent.

Pete Williams is the award-winning author and entreprenuer behind the 7 Level systems. Runs highly successful business - including Simplyheadsets.com.au, Infinititelecommunications, Springcom, earHeroSports

Described n the media as "Australias Richard Branson", Pete has been a Global Runner-Up in the JCI Creative Young Entreprenuer Awards, Southern Region Finalist in the Ernst & Young Entreprenuer of the Year, sits on advisory boards top universities, and has been invited to share his business insights as keynote speaker across Australia and internationally

Has written best-selling 'How To Turn Your Million Dollar Idea into Reality' and worked with countless business owners in that time - helping them to achieve bigger profits with less hard work and stress than they ever dreamed imaginable.

And, through his 7 Levers system, he wants to show you exactly how to do this yourself.

The 7 LEVERS OF BUSINESS

The reason every business owner faces the same struggles is because every business runs on the same premise.

You attract potential customers, sell them something, and make a profit

Actually, it looks a bit more like this:

Multiply all 7 of these Levers together – traffic, opt-ins, sales conversion rate, average item value, items per sale, purchases per customer, and profit margin – and you have your end-of-year profit.

Simple, really.

And it doesn’t matter if you’re online or offline - selling physical products, digital products, or services – these 7 levers apply to any business.

THE COLD, UNCOMPROMISING
TRUTH BEHIND THE 7 LEVERS

Businesses live and die by their performance in these 7 Levers

If a business is underperforming – or not performing at all - in any one of these areas…

…The business will make less money (or might even make a loss!)

…The business owner will experience frustration and conflict.

…Demands on his or her time will be through the roof – but will be paid poorly for his or her time, risk and expertise.

And life for the business owner will be more difficult, and less rewarding than it really deserves to be.

It doesn’t matter how GOOD you are at what you do.

In order to run a successful business, it’s about how PROFITABLY you do it.

(This is what Michael Gerber was talking about in his groundbreaking book “The E-Myth” – the concept of working ON the business instead of IN the business.)

So, how do you apply what you’ve just learned?

Let me tell you a brief story…

Ancient jiu-jitsu practitioners knew the power of focused effort.

The Sengoku period in Japan (1467-1603) was marked by massive social upheaval and constant military conflict between warring states.

At a time the warrior classes – taller, fitter, better-fed, battle-hardened, highly-skilled, armor-clad Samurai warriors – were imposing the will of their various masters on the general population.

These warriors were heavily armored, had superior weapons of war, and would wreak near-unstoppable havoc on any castle, town or village that stood in their way.

It seemed that beating the vicious warlords and their marauding Samurai – and securing peace in Japan - was an impossible task.

…Until jiu-jitsu was formed.

During similar periods of upheaval in China or Okinawa, martial arts practitioners had focused on striking techniques.

It sounds silly to think about now – but you can imagine the success the poor peasants were having trying to punch, kick, stab and slice fully-armored Samurai warriors…

…There were a lot of broken swords, sore fists, pissed-off Samurai, and dead peasants…

What made jiu-jitsu so revolutionary was how effective it was.

Jiu-jitsu masters realized that through focusing on a single leverage point, a a humble peasant with a simple dagger could defeat even the mightiest Samurai.

How?

An armor-clad Samurai is slow, heavy and ungainly.

His greatest enemy is gravity.

If he gets knocked down, he won’t be able to stand up by himself.

But a lightly-armed peasant is agile – and can quickly slip around, behind or beneath an enemy Samurai on the field of battle, flipping or tripping him – leveraging gravity to his own advantage.

And once the attacking Samurai is on the ground, weighted down by his own size and armor, he can be quickly dispatched – unable to stand, unable to protect himself, and unable to use his battle advantages

Ancient jiu-jitsu masters knew there was no point focusing on the things that didn’t matter (punching, kicking, weaponcraft, etc) to create “well-rounded soldiers”.

In order so succeed, the peasants only needed to do one thing well – to focus on a simple yet effective point of leverage for getting the outcome they wanted.

So what does this have to do with your business?

A lot of business owners will run from emergency to emergency, putting out spot-fires, dealing with unhappy clients, and being “busy” all day.

And a lot of business coaches and consultants will try to fix business systems and processes, or suggest management or sales training seminars…

But these things are like training peasants to punch Samurai. They might be good to do but - if the battle is about making money (and it is)- these “fixes” won’t win the battle for you.

You need to focus on the things that DO matter.

By focusing on the things that matter, it’s possible to achieve things that seem impossible in business.

The good and bad news is there isn’t just one leverage point in business. There are seven.

By applying a small amount of effort against these 7 Levers, you can quickly and easily overcome massive obstacles and blockages in your business, and significantly increase your profits.

You can also suddenly take a huge burden of pressure and expectation off your shoulders.

Knowing that your business succeeds or fails, grows or shrinks, doubles or folds by how you manipulate the 7 levers will suddenly put everything else into perspective.

And, like every business owner who I coach through the process, you’ll feel a sense of relief when you realize you CAN (no, MUST) get rid of the frustrating and unprofitable tasks and clients who take you AWAY from your 7 lever goals.

CHALLENGE:

Can You DOUBLE Your Business Profits in 7 Weeks?

Let me open a challenge to you…

Do you think you can DOUBLE your business profits in 7 weeks?

Would it be worth a try, if you thought you might be able to?

Because this is exactly what I want to help you to do over the next 7 weeks – starting today.

How?

By making 7 small improvements to your business.

Let’s use an example here.

Before beginning the 7-week program, the 7 Levers numbers behind Jake’s business look like this...

WEEK 0
Traffic 1,700
Opt-Ins 45%
Conversions 28%
Avg Item $ US$ 90.00
Avg Items/Sale 1.2
Avg Transactions 1
Margin 40%
Prospects 765
Customers 214.20
Revenue US$ 23,133.60
Profit US$ 9,253.44

Jake decides he wants to apply the 7 Levers framework to his business – and spend a small amount of time each week, over the next 7 weeks, to improving his business in each of the 7 levers pressure points.

The changes he makes are reasonably simple

Jake’s Business After Week One

In the first week, Jake focuses the TRAFFIC he is receiving to his business’s website. /p>

He notices that most of his traffic is coming from paid advertising – and decides to look for ways to get more traffic and a better return from his efforts here.

He spends some time coming up with new targeting ideas for his ads, and refining his ad account – using some of the specific techniques and proven strategies outlined in the 7 Levers program.

He also creates new ad copy, based on some of the 7 Levers ad templates, and tests them against his existing ads.

The whole process takes 1-2 hours, then he closes his browser, and forgets about these changes.

Some of the tweaks he has made have resulted in big improvements to his traffic! He’s now getting more potential customers to his site!

Some of the tweaks didn’t work so well though – and he decides to revert those changes.

But overall, he sees a humble 10.48% increase in the number of visitors he receives to his site.

Here’s what the change has done to his business:

WEEK 0 WEEK 1
Traffic 1,700 1,878
Opt-Ins 45% no change
Conversions 28% no change
Avg Item $ us$ 90.00 no change
Avg Item/Sale 1.2 no change
Ave Transactions 1 no change
Margin 40% no change
Prospects 765 845.17
Customers 214.20 236.65
Revenue US$ 23,133.60 US$ 25,558.00

Jake’s Business After Week Two

In the second week, Jake focuses on getting qualified leads (OPT INS) to submit their contact information to him.

Until now, he’s only used a “Contact Us” form on his website – but it performs very poorly. Fewer than 1 in 1,000 visitors (0.1%) of all visitors get in contact.

Based on one of the strategies outlined in the 7 Levers program, he decides to create a downloadable whitepaper – a short buyers guide that will help potential customers to choose the right sprocket for them, and highlight how his sprockets are superior to his competitors.

In return for the whitepaper, he asks for his customers contact details.

He doesn’t do the work himself – he contracts a writer to produce the paper, and asks his web developer to set up the download form.

Over the coming weeks, Jake notices the change results in a modest increase in the number of qualified leads Jake receives.

Now instead of 0.1% of visitors filling out his contact form, he has a little over 0.11% of all visitors downloading his whitepaper (a 10.48% increase in the number of qualified leads getting in contact with his business).

It’s good, but it’s not perfect.

Jake decides to let it run for a few more weeks, and come back to tweak this later.

WEEK 0 WEEK 2
Traffic 1,700 1,878
Opt-Ins 45% 49.72%
Conversions 28% no change
Avg Item $ us$ 90.00 no change
Avg Item/Sale 1.2 no change
Ave Transactions 1 no change
Margin 40% no change
Prospects 765 933.75
Customers 214.20 261.45
Revenue US$ 23,133.60 US$ 28,236.40

Weeks Three to Seven

Over the next five weks, Jake continues making tiny improvements to his business.


In week three, he focused on SALES

In week four, he focused on PRICING

In week five, he focused on UPSELLING and ITESM PER SALE

In week six, he focused on REPEAT SALES

In week seven, he focused on MARGINS

At the end of the 7-week program, Jake has seen humble 10.48% improvements in all 7 of these areas...

WEEK 0 WEEK 7
Traffic 1,700 1,878
Opt-Ins 45% 49.72%
Conversions 28% 30.93
Avg Item $ us$ 90.00 US$ 99.43
Avg Item/Sale 1.2 1.33
Ave Transactions 1 1.10
Margin 40% 44.19%
Prospects 765 933.75
Customers 214.20 288.85
Revenue US$ 23,133.60 US$ 42,067.36
THE FINAL RESULT...

Q: After improving each of the 7 Levers by just 10.48%, how much do you think Jake's PROFITS (not revenue!) have increased?

Profits have risen +10%

Profits are up one-third (+33% increase)

Profits have double! (+100% increase)

THe answer is C: 100%

He's improved the profits he can expect to make in his business by 100% - literally doubling his business forecasts over the next 12 months.

SEE FOR YOUR SELF!

Don’t take my word for it.

Play with the calculator below, and see what happens when you make tiny tweaks to your business’s 7 Levers.

(Note: I take privacy seriously. Any numbers you insert into the calculartor stay on your secreen, and disappear when you chlose this browser window. Nothing you enter is transmitted or stored.)

What Jake Does Next...


After going through the program one time, and seeing how easy it has been, Jake decides to spend the NEXT 7 weeks repeating his efforts – aiming to double his profits yet again!

Now that he understands how the 7 levers works, he’ll probably find it easier to find ways to increase each area by 10.48% the second time around!

Or perhaps he’ll see even bigger improvements!

But whatever the case, the very fact that he’s working on the only 7 things that matter when it comes to running a PROFITABLE business puts Jake in good stead for making bigger and bigger profits.

In fact, if Jake were to keep repeating the 7 Levers program for just over a year (56 weeks) – and continued to see 10.48% improvements in each of these 7 areas – have a look at the results!

Now that you’ve seen how the 7 Levers work, you’re starting to realize how achievable it could be to “double profits in 7 weeks”.

All it takes is 7 tiny improvements – 7 modest increases of just 10% - in your business.

And, unless you’ve been honing your business’s marketing for years – hiring top experts to implement the latest marketing scientifically and psychologically-proven marketing techniques for your business – then it’s likely there’s more than enough “fat” around your 7 levers to quickly find a whole heap of 10% improvements.

“Sed sagittis tortor vel arcu sollicitudin nec tincidunt metus suscipit Nunc velit risus,
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Some people will find it easy to achieve massive (20-200%) leaps in some areas, and might only make 3-5% improvements in other areas.

But the one common thread is by consistently applying effort into these 7 areas You take pressure off yourself
Begin working on the things that really make a difference And see a big increase in profits

[testimonials]

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suscipit Nunc velit risus, dapibus non interdum.Nunc velit risus,
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How The Core 7 Levers Program Works



By choosing to be part of the 7 Levers program, here’s what you’ll experience.


One-on-One Fast Track Strategy Session with Pete Williams


I’m personally invested in your success here. I see your success as being a reflection on how well my 7 Levers program and I can help you.

That’s why I want to spend one distraction-free, superfocused session with you - mono-e-mono, one-on-one - with you right at the very beginning of the program to run through your business circumstances and tailor the program to you.

In this 40 minute session, we’ll be looking at the specific numbers you’ll be using, and identifying several key areas of improvement within the 7 Levers program that are likely to give your business the biggest, fastest and easiest gains.In this 40 minute session, we’ll be looking at the specific numbers you’ll be using, and identifying several key areas of improvement within the 7 Levers program that are likely to give your business the biggest, fastest and easiest gains.


7x Weeks of Practical Techniques and Business Improvement Roadmaps


Over the next 7 weeks, I’ll be delivering you a series of practical techniques and business improvement roadmaps.

These specific and actionable resources will show you exactly what you need to do to massively increase the profitability of your business.

We’ll go through each of the key areas in the 7 Levers with specific and actionable blueprints for improving your business.

These modules focus on Traffic, Leads and Opt-Ins, Sales Conversions, Average Item Values, Items Per Sale, Repeat Business and Margins.

WARNING: This is not another “death by information” courses where you ask yourself “Where am I going to find the time to get through this and find the value in it for my business?”.

Yes, you will receive an encyclopedic amount of information.

And that’s why I’ve deliberately structured each module so that you can zero-in on the specifics that work for your business within minutes.

(Remember: The goal here isn’t to learn more stuff. It’s to find a single leverage point to improve each week, and quickly and easily achieve a massive profit from your efforts.)

Sure, you can go through all the information in each module. But if you’re already too busy to go through all the information, you’ll be able to laser-focus on the practical and valuable task at hand - applying the Business Improvement Roadmaps to your business.


Lifetime “Graduate Program” Access


A mentor of mine once said

If you improve something and see results, why would you ever stop improving it?”

He was right.

You made it through the course, and doubled your business on the first 7 weeks?... Great!

…But why would you stop at DOUBLE?

Sure, some people might stop there and say “That’s enough for me. I think I’ve made all the money I want to from my business.”

But if you’re like me – and you like challenging yourself, achieving “personal bests” and “high scores” and maximizing the results you get from your business and your life – then you’ll want to go through the 7 Levers program again… and again… And again…

…And keep going through the program, and improving your business, until your business is running at peak performance – a highly-profitable juggernaut of your ?And keep going through the program, and improving your business, until your business is running at peak performance ? a highly-profitable juggernaut of your industry that leaves your competitors both fearing and envying you.industry that leaves your competitors both fearing and envying you.

(And this isn’t like school, where the course is easier each time you repeat it. Each time through, it’s going to take more skill and creativity and focus to achieve even better results each time.)

Once through the course, at a 10.48% improvement, sees your business profits double.

Twice sees them double again.

If you can sustain the gains for 12 months (eight times through the course), there’s the potential to see a 25,500% increase to your profits – meaning a business with $100,000 per year in annualized profits could turn into an industry behemoth, making over $25 million in profits.

What’s more, you don’t have to just use the 7 Levers Graduate Program yourself…

Once you’ve seen how it works for yourself, you can pass access to key staff members to train them and create a culture of consistent improvement in your organization.


Direct Help Along The Way


Nothing worth doing came easy.

You know that already.

There is going to be frustration, confusion, setbacks and irritations.

But I want to be there for you.

That’s why I’ve set up an ongoing cycle of 4x Question and Answer sessions spread throughout the 7-week program cycle.

When things go wrong… When things don’t make sense… When you have setbacks… When you’re doing everything right, but nothing seems to make a difference…

... I want you to be completely frank and honest with me, and let me know.

Send me your questions and frustrations – and I will take time to answer them in detail during the four Question and Answer sessions.

I will record those answers – so you can listen to them at a time that suits your busy schedule.

This means you don’t have to sit online for hours, waiting for your turn on teleconferences – or set your clock for call-in times in weird timezones.

These calls remain accessible to you – so if you’re a podcast junkie (like me), you can flick them on in the car and listen along to past and current sessions.

(People who do this already note that listening to other peoples questions gives them ideas and insight into their own business. In fact, some of the best business ideas come from looking at other businesses. It’s how McDonalds “stole” the idea for the drive-through window from the banking industry.)

PLUS you’ll also get direct access to the 7 Levers Help Center – where you can get fast help online for any shorter 7 Levers questions that can be answered quickly.

This 7 Levers Help Center appears inside your 7 Levers membership area.


7 Levers Ongoing Prosperity Planning Session + Report


Finally, to reward you for successfully completing the 7 Levers program, I want to yet another one-on-one consulting session. reward you with yet another one-on-one consulting session.

After you’ve completed the program for the first time, you and I will sit down with you for another 40 minutes and develop a long-term action plan for your business, beyond the program.

This action plan will include how to pass your newly aquired “Prenuer DNA” to staff – so that THEY can proactively take pressure and stress off YOU, make more profitable decisions, and work to increase your bottom line.


Is This For You?


This program is not for everyone…

The 7 Levers Program is NOT For You If…

  • You only have an idea for a business, or an ultra-new startup – but you have yet to scale it up. (This is not a program for newbies. It’s a program for improving existing businesses.)
  • You’re an egomaniacal control-freak who can’t stand to let go of the reigns long enough to see your business grow and succeed beyond your current capabilities
  • Are addicted to the stress and pressure of “being needed” by your business and your clients – and can’t bear the thought of spending 1-3 hours a week working ON your business rather than IN these problems.
  • Are likely to self-sabotage because deep down inside, you are scared of having a business that makes more money, or a business that grows larger, or a business that “thinks” without you needing to make decisions for it
  • You regularly “outsmart yourself” – thinking you can do better than time-honored systems, instead of following experts and proven plans – only to wonder why nothing you try ever seems to work for you

The 7 Levers Program IS For You If…

  • You’re already running a business, and making some money – but want to make bigger profits, while reducing the stress and pressure placed on you.
  • You feel like you’re constantly running around like a headless chook – putting out spotfires and dealing with problems in your business.
  • The last time you completed your business’s tax return, you felt a sense of disappointment and asked yourself “Is that all?”
  • You want to build a more sustainable, lasting legacy from your business – or turn your business into a more saleable asset.
  • You know the value of learning from others’ mistakes and successes – and can use proven strategies, techniques, case studies and plans of actions successfully.
  • You’re willing to set aside a few hours per week to work on the things that really matter – even if that means it’s going to mean a little short-term pain as you push aside a few of the distractions and busywork that is filling your day now.

Frequently Asked Questions.



Will the 7 Levers Framework definitely double the profitability of my business?


Will the 7 Levers Framework definitely double the profitability of my business?

If you actually roll up your sleeves, regularly work ON your business, implement strategies and techniques – then you’ll very quickly begin to see improvements around each of your business’s 7 Levers.

Some things you implement will increase a lever by 10%, others will increase them by 50%, and sometimes you’ll only get a 5% increase… and other times you’ll hit a home run and increase a lever by 134%.

The goal is to achieve a 10.48% increase (or more) in each of the 7 Levers areas.

The moment you hit the magic 10.48% number, your annualized business profits WILL have doubled – it’s simple mathematics.

But this program is not pixie dust.

Just because some people have done it before doesn’t guarantee you’ll be able to achieve the same results.

It’s going to take sweat and effort on your part.

And really, there is no course, webinar, seminar, guru, coaching program, magic potion or fairy godmother that will make your business more profitable without you working like crazy on your business. Not just IN your business, but ON your business. Regularly!

And even then, there are no guarantees in life. There are circumstances that we can’t directly control…

Movements in the wider economy, the size of your market and extent of your market penetration, what your competitors do in response to you implementing the 7 Levers, and internal factors or politics or changes within your business… These WILL affect the results you get – for better or worse.

But the reality is this…

These factors and circumstances are going to affect your business whether you like it or not. You have no control over them.

But you DO have control over the 7 Levers. And improving each of the 7 Levers (from the number of qualified leads you get, to the margins you make on sales) WILL leave your business far better off than it would have been if you never touched the 7 Levers.

So you can either make a commitment to consistent, never-ending improvement in your business – and focus on improving your systems and profits (just like this course will show you)…

…Or you can stick your head in the sand, leave success up to fate and circumstance, and never expect anything better than what you’ve got today.

The decision is yours.


If I’m just starting out in business, will this make me rich?


The 7 Levers of Business is NOT designed for beginners wanting to know the basics of getting started in business.

If you want to learn the basics of setting up your enterprise and making your first sale…
Then this isn’t the program for you.

Although you will get a ton of value and education from being a member, this is not designed to make you rich starting from scratch.

It’s a course and program specifically designed to give existing business owners a structure, framework and support network to increase the profitability (and enjoyment) of their businesses.

And hopefully (if you’re one of these types of business owners), as a byproduct of the program, you will increase your personal net worth. But you have to increase your businesses profits first.


What If My “To-Do” List Is Already Too Long?


The last thing any of us need is more overwhelm and another thing to make us feel guilty.

Let me be blunt for a moment…

If you’re telling me that you’re not making the sales, or profits, you’d like to out of your business – and you’re already working far harder than you would like – then it’s time to STOP.

I was in this situation once myself – and I asked a mentor of mine what I should do.

He gave me some sage advice I think about every day…

He said “Pete, are you being BUSY, or PRODUCTIVE?”

When we’re busy, there’s a lot of action and activity. We’re “getting things done”. But we aren’t necessarily getting the results we want.

When we’re productive, being “busy” doesn’t matter. The only thing that matters is getting the results we want.

The unique thing about the 7 Levers Of Business is that it will become the filter FOR your to-do list, making it smaller and more targeted.

The 7 Levers Program isn’t just a big collection of business growth tactics and ideas.

It’s a complete system for working on your business in a measured and strategic way.

It’s about being PRODUCTIVE, NOT BUSY.

Look. I get the need to hold tightly onto the reigns. I get the feeling that “everything I’m doing right now is critically important”, and you can’t drop a single thing off your to-do list.

And most people who begin the 7 Levers program feel the same way… At least before they begin.

The reality is once you’ve begun the 7 Levers program, and realized that the few hours you spent implementing the 7 Levers framework gave you a bigger boost to your revenues and profits than the remaining 40, 60, 80 or 100 you put into your business…

…Everything else comes into perspective.

Suddenly, all burdens are lifted.

You’re able to take things off your to-do list without feeling guilty – because they’re no longer important.

If this doesn’t make sense right now… Or if you’re racking your brain trying to think of what tasks you would get rid of now, and can’t think of one… That’s OK.

All you need to do is commit to the 7 Levers of Business framework.

Each week just focus on ONE lever. Focus on implementing just ONE THING that will increase that particular lever by just 10%.

Perspective comes after focus.

And once you see results from focusing on the things that matter, the burdens of things that don’t matter lift themselves.


What If I Can’t Keep Up?


I understand. Interruptions happen.

That’s part of the reason I’ve designed the Graduate Program.

Once you enroll, you have lifetime access to the entire program.

This means you can complete the program at your own pace – OR, if you take a break, head out of town, go on vacation, or things get crazy-busy for a bit – you can set the program aside, and pick it up when you are ready.

7 Levers of Business program will ALWAYS be available for you when you're ready.

Plus, you have a full 180 days to schedule the final succession plan session with Pete.

So you have no rush to get through the program, take it at your own pace, go through the cycle 2 or 3 times, and then request your final one-on-one session with Pete to ensure your business is on the right path.


What If My Business Is Based In …..?


The 7 Levers is built around a simple mathematical concept, common-sense, and a series of time-tested and proven business concepts.

It doesn’t matter where you are in the world, these things remain constant.

What’s more, business owners all over the world have proven that the 7 Levers of Business framework applies to any industry, in any country or economic climate.


Is The Program Run “Live”? What If I Can’t Get To Australia?


This is NOT a live, in-person event, so you can get started immediately in the comfort of your home, office or local library.

That also means you don’t have to spend extra money to fly into an event, pay for a dodgy hotel, take time away from your family.

The 7 Levers of Business Program is delivered online via a secure members only portal.

And since all videos are transcribed and downloadable in multiple formats, you can even learn during your commute.

… and when it comes to the one-on-one sessions, they are conducted over Skype directly with Pete from the comfort of your home or office. So again, no travel time or additional expenses are required.


How Do The One-on-One Sessions Work Exactly?


When you book in for one of your two consulting sessions with Pete Williams, these sessions are conducted over Skype.

During these sessions, Pete shares his iPad or computer screen with you – taking notes, planning, reviewing your website, and developing a practical plan of action with you.

Everything on this call is recorded, so you can review your session over and over again.

The sessions last for 30 minutes – so it’s important to remain focused, and remove any potential distractions before you join the call.

The calls also require some practical preparation. Before each session, you will be required to complete several tasks so that your time is not chewed up covering basic stats or details – and the call can focus on specific strategy for your business.


Are There Comprehensive Written Notes In Addition To The Video Lessons?


Yes. We’ve included full English transcriptions with every video lesson, so you can read along with the video to ensure you understand everything covered, and are not lost due to Pete’s accent or passionate pace!


How Much Time Do I Need To Make This Work?


1-2 hours per week is all that is needed to devour the course content.

However, you do need time to implement and work on your business to see results!

We strongly recommended setting aside a block of about 3-4 hours per week to work on your 7 Levers starting out, as you’ll be bursting with ideas and tactics for increasing the levers from the course material.

But to be clear, this IS NOT time on top of what you’re all ready wasting investing on your business each week. The 7 Levers is first and foremost a framework to give you guidance and clarity on WHAT to be doing when working on your business.

So if you’re already fumbling about trying to make your business more profitable each week then you might in fact find that with the clarity you’re about to have, you will actually SAVE time! Time you can spend with your family and doing things you love.

Remember time? It’s on of the reasons you started your business right?


Where Are You Applying The 7 Levers, Pete?


Chances are, if you’re reading this page, you’ve heard me talk about the 7 Levers Framework before.

Perhaps you’ve read the reports, listened to the PreneurCast Podcast, read the case studies on the Preneur Marketing Blog or played with the 7 Levers calculator.

If you have, you’ve likely already come across some of the businesses where Pete and his team practice what they preach – getting their hands dirty and improving the 7 Levers in businesses like Simply Headsets, Infiniti Telecommunications, earHero, Preneur Marketing…

…And even around this 7 Levers training program itself! (So expect the price for this in-depth training course and coaching program to rise by another 10.48% - or more – soon! ;) )

By continually applying the 7 Levers framework here, Pete continues to increase his own personal effectiveness as a business owner – maximizing the profits he makes from the time,


I have another question, where can I ask it?


If there is something else you need clarity on, have a specific question you’d like us to answer or just not sure if it’s right for you, drop us an email on support {at} preneurgroup {dot} com or complete the form here:

“This Sounds Amazing, Pete…
…But What Would I Expect To Pay?”


A few months ago, I was at an event sponsored by one of the “Big Four” consulting firms – the guys that big and medium businesses go to for help when they need to increase profits.

A key manager of the firm was fascinated by the 7 Levers program.

“It covers everything!” he commented. “We could make some serious changes for a client if we could implement something like this for them… They’d be up for a 7-to-8 figure per year consulting contract.”

(And at $250-600 per hour, it doesn’t take long for those consulting hours to start adding up.)

Unless you’re running a Fortune 500 company, this is probably going to be out of your reach.

Hire an MBA?

In smaller businesses, a full-time MBA could probably do the same thing for you – if you gave them enough direction. Here in Australia, a top MBA will cost around $150,000 – perhaps less elsewhere in the world – and they’ll demand a marketing budget of $200,000-$450,000 to work with.

So if you’ve got a spare $600,000, that is your best option. But again, it’s going to be outside the reach of most businesses.

Hire a Business Advisor?

In the past, I’ve personally used Business Advisors and Coaches to help me to take my own business to the next level. (I even coach a small number of business owners myself.)

At $2,000+ per month ($24,000+ per year), a Coach or Business Advisor will work personally with you to advise you in how to get the results you’re after.

Yes, you will get 100% customized advice – but you will still have to do the work.

Plus, unless both you and the coach/advisor have a clear understanding of your business’s fundamentals, the “pressure-points” that need to be improved, and how to improve them – then even a one-on-one advisor could turn out to be a waste of money.

Give Up?

All of the options above are, frankly, crappy.

But the most expensive one of all is perhaps the easiest path to take…

To give up…

To put your head in the sand…

To NOT improve your business’s profits…

Sooner or later, a business needs to weather a storm. It needs to stay standing when circumstances (perhaps the economy, perhaps something else) are falling around it.

Only the strongest businesses will continue running.

The business owners who run weak businesses will shut up shop, and (in a lot of cases) lose everything they’ve worked to build.

OPTION A:

Zero to 7 Levers Mastery



This option is ideal for people who are highly committed to improving their business’s financial position, and who want direct access to 7 Levers program founder, me (Pete Williams), to access my advice and experience right at the outset of the program.

With Zero to 7 Levers Masters, you get a one-on-one strategy session with Pete, the full 7 Levers course – including seven weeks of practical techniques, case studies, and ready-to-implement roadmaps; access to Q&A sessions to help you along the way; lifetime graduate program access; and an ongoing 7 Levers prosperity plan…

Join Today And Get...


One-On-One Strategy Session with Pete Williams (Valued at $500)

Each 7 Levers success story brings with it the opportunity for me to further refine the 7 Levers program – plus I see your success as a personal reflection on me and my program.

So I want you to succeed.

That’s why I’ll get you started with a personal one-on-one consulting session.

These turbocharged sessions will run through your specific business circumstances, and help you to tailor an implementation strategy to you.

We’ll be looking at the specific numbers you’ll be using in the program, and identifying several key areas of improvement within the 7 Levers program that are likely to give you the biggest, fastest and easiest gains.

7 Weeks of Practical Techniques and Ready-To-Implement Strategies (Valued at $1,750)

This is where the meat of the 7 Levers program can be found – a 7 week program covering a series of practical techniques for you to implement into your business in order to maximize your profitability.

We’ll go through each of the 7 Levers for a week at a time, drilling down into Traffic, Leads, Opt-Ins, Sales Conversions, Average Item Values, Items Per Sale, Repeat Business and Margins.

Be warned! This program WILL require you to take action.

You WILL receive a lot of information – but this isn’t yet another one of info courses full of a lot of well-meaning theory, but delivering no practical value.

The 7 Levers are all about quick, targeted and strategic action.

So I’ve designed the program so that you can easily hone in on the specific strategies that stand to give your business the biggest boosts.

The Complete Business Improvement Roadmap Library (Valued at $1,400)

You’ll also receive a series of practical and actionable business improvement roadmaps.

These roadmaps detail specific strategies to implement, and how they have led to results for countless other business owners and CEOs.

And they cover all of the 7 Levers: Traffic, Leads, Opt-Ins, Sales Conversions, Average Item Values, Items Per Sale, Repeat Business and Margins.

Use these roadmaps yourself. Or pass them like a hot potato to your managers, tech staff, sales staff, or personal assistant and have them implement on your behalf without you lifting a finger.

Lifetime Graduate Program Access (Valued at $1,200)

I’m a pretty simple guy. But to me – if I do something once and it makes me more money, it makes sense to do it over and over again…

That’s what I love about the 7 Levers.

It doesn’t matter if your business is barely scraping together enough cash to survive – or if it’s making millions. The principles behind the 7 Levers remain the just as relevant.

That means that after you’ve used the 7 Levers once – and increased your profits once – you can use it over and over in different ways, and keep increasing profits.

And that is the reason I created the 7 Levers Graduate Program.

If you’re the kind of person who loves to beat your own “high scores - then the 7 Levers Graduate Program is for you.

Keep running through the 7 Levers program, and turn your business into a highly-profitable juggernaut of your industry that leaves your competitors both fearing and envying you.

OR pass your 7 Levers Graduate Program access to key staff members, and create a culture of consistent improvement around these 7 critical profit-driving areas.

Direct Help via Regular Q&A Sessions and a Dedicated Help Center (Valued at $700)

I won’t lie to you. The 7 Levers program is going to be tough.

You’ll experience frustration, confusion, setbacks and irritations along the way.

But I want to be there for you.

That’s why I’ve set up an ongoing cycle of 4x Question and Answer sessions spread through the 7-week program cycle.

PLUS you’ll also have direct access to a dedicated help center inside the 7 Levers course where you can get quick responses to burning questions on the course content.

This means you can send me your questions and frustrations – and I will take time to answer them in detail during the four Question and Answer sessions in each 7 Levers cycle – OR will answer them directly via the help center.

Note: If you’re worried you won’t be able to make one of the Question and Answer sessions – don’t stress! I record the answers – so you can listen to them at the time that suits your busy schedule.

Or if you’re a podcast junkie (like me), you can flick them on in the car and listen along to past or current Q&A sessions.

(People who do this already note that listening to other peoples questions gives them ideas and insight into their own business. In fact, some of the best business ideas come from looking at other businesses. It’s how McDonalds “stole” the idea for the drive-through window from the banking industry.)

7 Levers Ongoing Prosperity Planning Session + Report (Valued at $1,500)

Finally, to reward you for successfully completing the 7 Levers program, I want to give you one more consulting session.

In this one-on-one session, you and I will sit down and develop a long-term action plan for your business, beyond the program.

This action plan will include how to pass your “Business DNA” to staff – so they can proactively take pressure and stress off you, make more profitable decisions, and work to increase your business’s bottom line.




Total Value: $7,050

Your Investment

One payment of $1,210


OPTION B:

Zero to 7 Fast-Start



This option is for people who are ready to commit to the 7 Levers program and are happy to do the work solo, without any consulting sessions with the program founder (me, Pete Williams) to get them started on the right track.

With 7 Levers Fast -Start, you get the full 7 Levers course – including seven weeks of practical techniques, case studies, and ready-to-implement roadmaps; access to Q&A sessions to help you along the way; lifetime graduate program access;


Join Today And Get...



One-On-One Strategy Session with Pete Williams (Valued at $500)

Each 7 Levers success story brings with it the opportunity for me to further refine the 7 Levers program – plus I see your success as a personal reflection on me and my program.

So I want you to succeed.

That’s why I’ll get you started with a personal one-on-one consulting session.

These turbocharged sessions will run through your specific business circumstances, and help you to tailor an implementation strategy to you.

We’ll be looking at the specific numbers you’ll be using in the program, and identifying several key areas of improvement within the 7 Levers program that are likely to give you the biggest, fastest and easiest gains.

7 Weeks of Practical Techniques and Ready-To-Implement Strategies (Valued at $1,750)

This is where the meat of the 7 Levers program can be found – a 7 week program covering a series of practical techniques for you to implement into your business in order to maximize your profitability.

We’ll go through each of the 7 Levers for a week at a time, drilling down into Traffic, Leads, Opt-Ins, Sales Conversions, Average Item Values, Items Per Sale, Repeat Business and Margins.

Be warned! This program WILL require you to take action.

You WILL receive a lot of information – but this isn’t yet another one of info courses full of a lot of well-meaning theory, but delivering no practical value.

The 7 Levers are all about quick, targeted and strategic action.

So I’ve designed the program so that you can easily hone in on the specific strategies that stand to give your business the biggest boosts.

The Complete Business Improvement Roadmap Library (Valued at $1,400)

You’ll also receive a series of practical and actionable business improvement roadmaps.

These roadmaps detail specific strategies to implement, and how they have led to results for countless other business owners and CEOs.

And they cover all of the 7 Levers: Traffic, Leads, Opt-Ins, Sales Conversions, Average Item Values, Items Per Sale, Repeat Business and Margins.

Use these roadmaps yourself. Or pass them like a hot potato to your managers, tech staff, sales staff, or personal assistant and have them implement on your behalf without you lifting a finger.

Lifetime Graduate Program Access (Valued at $1,200)

I’m a pretty simple guy. But to me – if I do something once and it makes me more money, it makes sense to do it over and over again…

That’s what I love about the 7 Levers.

It doesn’t matter if your business is barely scraping together enough cash to survive – or if it’s making millions. The principles behind the 7 Levers remain the just as relevant.

That means that after you’ve used the 7 Levers once – and increased your profits once – you can use it over and over in different ways, and keep increasing profits.

And that is the reason I created the 7 Levers Graduate Program.

If you’re the kind of person who loves to beat your own “high scores - then the 7 Levers Graduate Program is for you.

Keep running through the 7 Levers program, and turn your business into a highly-profitable juggernaut of your industry that leaves your competitors both fearing and envying you.

OR pass your 7 Levers Graduate Program access to key staff members, and create a culture of consistent improvement around these 7 critical profit-driving areas.

Direct Help via Regular Q&A Sessions and a Dedicated Help Center (Valued at $700)

I won’t lie to you. The 7 Levers program is going to be tough.

You’ll experience frustration, confusion, setbacks and irritations along the way.

But I want to be there for you.

That’s why I’ve set up an ongoing cycle of 4x Question and Answer sessions spread through the 7-week program cycle.

PLUS you’ll also have direct access to a dedicated help center inside the 7 Levers course where you can get quick responses to burning questions on the course content.

This means you can send me your questions and frustrations – and I will take time to answer them in detail during the four Question and Answer sessions in each 7 Levers cycle – OR will answer them directly via the help center.

Note: If you’re worried you won’t be able to make one of the Question and Answer sessions – don’t stress! I record the answers – so you can listen to them at the time that suits your busy schedule.

Or if you’re a podcast junkie (like me), you can flick them on in the car and listen along to past or current Q&A sessions.

(People who do this already note that listening to other peoples questions gives them ideas and insight into their own business. In fact, some of the best business ideas come from looking at other businesses. It’s how McDonalds “stole” the idea for the drive-through window from the banking industry.)

7 Levers Ongoing Prosperity Planning Session + Report (Valued at $1,500)

Finally, to reward you for successfully completing the 7 Levers program, I want to give you one more consulting session.

In this one-on-one session, you and I will sit down and develop a long-term action plan for your business, beyond the program.

This action plan will include how to pass your “Business DNA” to staff – so they can proactively take pressure and stress off you, make more profitable decisions, and work to increase your business’s bottom line.

Whichever option you choose, compared to the potential upsides… Increasing your profits, running a strong and successful business, and removing stress and frustration from your day-to-day life… I think you’ll agree that the investment is tiny.

What’s more, you have no risk – you’re 100% covered…



The Ultimate No Risk 98 Day Guarantee
Try The Full 7 Levers Of Business Program TWICE
- 100% Risk Free.

Go ahead and test the entire 7 Levers of Business program live in your business TWICE. If you don’t see a massive increase in your profits, we INSIST that you get 100% of your money back.

We’ll even eat the credit-card processing fees, so you’re not out of pocket a single cent.

This guarantee is extended for a full 98 days, which completely covers TWO CYCLES of the program.

That’s right you can go through the 7 Levers TWICE before you need to fully decide if it worked for you.

See here’s the thing.

I know the 7 Levers program works because I use it myself…

…Because I’ve seen it work for business owners I’ve mentored and consulted to personally…

…And because it’s worked for people who have completed the 7 Levers program already.

The 7 Levers program is based on clever, simple-yet-effective, streamlined strategies that maximize your personal effectiveness as a business owner.

Highly effective business owners know how to direct their efforts to get the best returns on their time and effort.

Highly effective business owners know how to apply their efforts to sensitive leverage points in their businesses, and massively increase their business’s profits.

Highly effective business owners aren’t bogged-down by spotfires and distractions and busywork that take them away from the things that matter.

This is my wish for you – that you and your business both reach your full potential through the 7 Levers program…

And I’m certain you both will if you choose to make a commitment to the program right now.

It’s simple: Go through the program and see for yourself. If the 7 Levers doesn’t work for your business, we want you to email us, tell us how you used the program, and we’ll refund you 100%.

This guarantee is extended for a full 98 days, which completely covers TWO CYCLES of the program.

That’s right you can go through the 7 Levers TWICE before you need to decide if it worked for you.

We understand that the first time you go through something you’re bound to make a mistake here or there as you learn, so we’re allowing you to go through two cycles of the 7 Levers, to implement, test and refine everything before you have to decide.

If you don’t love the results, just email us at ANY TIME during the 98 and show us you’ve been working through the framework and testing the tactics we lay out for you; and not getting results. We’ll refund 100% of your program investment.

By the way, we ask you to show you’ve implemented and tests some of the tactics because we know how powerful they will be when applied. We have no intention of keeping your money if you’re dissatisfied, but we insist that you commit to taking action if you want the results from this program.

This program is all about increasing your profits, not your educational library + virtual bookshelf. So if you’re only thinking about reading the course and then asking for a refund. Don’t waste your time and ours - this program isn’t for you.

However, if you are committed to making a change in your business, improving it profits and implementing the 7 Levers Framework into your business – then get access to the program right now, with the confidence you’re 100% with this industry leading guarantee!


OPTION A:

Zero to 7 Lever Mastery


Total Value: $7,050


Your Investment

One Payment of $1,210





OPTION B:

Zero to 7 Fast-Start


Total Value: $7,050


Your Investment

Seven weekly payment of $97 ($679 in total)




HURRY: The Price is Rising!


We practice what we preach…

In fact, I’m applying the 7 Levers Framework here right now, on this business unit – finding ways to get improve my reach, prospects, sales, margins and profitability…

And (to be unapologetically honest with you) part of that is testing pricing to maximize profitability.

When I first released the 7 Levers program, I began selling it for $1,000.

I worked on the PRICING Lever, and tested a 10% increase in price – from $1,000 to $1,100 – and saw an instant increase in profitability with no slow-down in sales.

I did it again – and increased the price to $1,210 – and saw another increase in profitability, with no slow-down in sales.

This is great news for me. I get a better return on the time, effort and money I’ve invested into building this training program for you.

But if you’re the kind of person who takes time to make a decision, then this could be bad news for you…

Because the longer you wait, the higher the price will rise.

You’ve already missed out on the $1,000 offer… And the $1,100 offer… Don’t miss out on the $1,210 offer.

Get access to the 7 Levers program + personal support from me today…

Begin improving your business – making it stronger, earning more money from it, and taking the stress and day-to-day headaches of being The Boss away…

Feel confident that you’re 100% covered by my full 98-day guarantee.

And watch how easily make improvements to your business – how those 1-3 hour sessions of focused effort grow your business in ways you never imagined possible.

I’m looking forward to working with you.

Pete

P.S. – Don’t leave yourself wondering what things would have been like if you did apply the 7 Levers Framework and make these changes today.

The sooner you begin, the sooner the improvements you make will take effect, and the sooner you see results of a stronger, less stressful business that delivers more money into your pocket in profits.

P.P.S. – Remember, you’re 100% covered. Test the entire 7 Levers of Business program live in your business twice over the next 2 cycles (14 weeks, 98 days) and if you don’t see a massive increase in your profits, we INSIST that you get 100% of your money back.


OPTION A:

Zero to 7 Lever Mastery


Total Value: $7,050


Your Investment

One Payment of $1,210





OPTION B:

Zero to 7 Fast-Start


Total Value: $7,050


Your Investment

Seven weekly payment of $97 ($679 in total)