The 7 Levers of Business

Deakin University Business
Development Clinic

Are you an Australia-based business owner looking to increase your profits?

Do you want to learn more about the 7 Levers Framework while educating the next generation of business leaders about therealities of entrepreneurship?

Register to learn more about this unique, no-fee consulting opportunity.

What Is the Business Development Clinic?

Developed by entrepreneur, author, and 7 Levers co-founder Pete Williams in consultation with Deakin Business School, the Business Development Clinic bridges the gap between business theory and business reality while helping small businesses (like yours!) grow.

Over the course of eight weeks, business owners work directly with a small team of student consultants, overseen by Williams, to identify growth opportunities and develop a practical, ready-to-implement roadmap for increasing their revenue using the 7 Levers of Business Framework. Upon completion of the program, business owners will be able to apply this roadmap--created with their specific needs and goals in mind-- to their business to achieve immediate and repeatable results.

What Will You Get?


In the first week, your student coaching team will conduct a complete “health check” to assess how your business is faring across each of the 7 Levers.

In-Depth Coaching:

For the next seven weeks, you’ll meet with your team of top-level student consultants to discuss opportunities to drive profit across each of the 7 Levers.

Actionable Ideas:

Upon completing the course, you’ll receive a detailed 5000+ Word Project Brief with specific, ready-to-implement ideas to achieve a 10% Win in one specific Lever, and ultimately set you up for ongoing profit growth.

Hear about the success of a past client who's really embraced the 7 Levers

How to Participate

Fill out this form to register your interest!

Enquire Now

    About the Instructor

    As the creator of the Business Development Clinic and in his role as Professor of Practice at Deakin Business School, Pete Williams will oversee all the student consultancy teams and instruct them on how to apply the 7 Levers Framework to your business. A successful entrepreneur in his own right, Williams developed the 7 Levers Framework after identifying the 7 key drivers of profit, thus creating a methodology any business owner can use to understand, assess, and improve each of the 7 Levers for their business.

    About Deakin Business School

    Deakin Business School is an internationally accredited business school placed in the top 1% of business schools globally. As one of only 150 schools worldwide to hold accreditation from AACSB and EQUIS for their quality of instruction, accreditation, and recognized reputation, Deakin makes graduates more prepared and employable. To find out more visit

    All About The Client

    We understand that as a small business owner, your time is in short supply, so we have developed the program to make minimal impact on your schedule. This means:

    Attending a 90-minute initial, deep-dive session so your consulting team can gain an understanding of your business. This will be a preset time based on the program’s schedule.

    Making yourself available over the course of the next 4-5 weeks for a small handful of mutually beneficial calls, emails and/or meetings with the student consultants, to help them work through the health check and understand your business. (maybe 2-3 hours max)

    Attending a 30-minute final pitch presentation, which will be a preset time based on the program’s schedule.

    It’s completely free! This is a program offered by Deakin University for the students to be mentored and supported by Pete and the faculty, so there is absolutely no cost to you other than your time.

    This is completely up to you, however, please keep in mind that it may assist the student consultants in providing a more detailed and effective project brief.

    We run the clinic three or four times a year which fits with the University term cycles.

    Our former clients have great things to say about the students and their presentations. This article provides some good insight of the type of students who come through the program.  

     If you’ve been in business a couple of years, it doesn’t matter if you’re a an online sole trader or a tradie. Ideally you will be able to make it to 2 of our sessions in person.

    Pete is hands on with Deakin Business Clinic,Find out more HERE  
    Click HERE to read more about the clinic  

    7 Levers Success Stories

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    Jess M

    "I highly recommend the program to small business owners who are looking for a new perspective and creative ideas on how they can attract new customers and encourage repeat business."

    Andrew C

    "The course designed by Pete Williams is practical for modern day businesses and we were able to gain some unique perspective that ultimately, we can implement in to our business."

    Amanda B

    "Using the 7 Levers Framework in my business clearly showed me what lever I specifically needed to focus on to have the largest impact. As a small and relatively new business, it didn't make sense to make changes across all levers especially as service price points are capped in my industry. However one tweak has an overflow effect that makes sense and works for us."